What is the Most Important Question to Ask a Potential Trainer Teaching Anything But an Introductory Workshop (e.g. CSM)?

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“Were you directly involved in the creation of the materials for your workshop?”

This is important because it guarantees the trainer will understand the materials. And because you know they are prepared to handle skepticism met during the presentation.

Here is what trainers know. Creating course materials deepens your knowledge of the materials. You can question the assertions being made. You understand the order, and the reason for that particular order. You can anticipate questions that will be asked and the students’ skepticism. You are prepared to teach… and not simply to convey information.

A recent trend for certifying bodies is to bring in outside trainers to create materials for them. In many ways, this is good. However it means that these bodies are becoming somewhat more focused on marketing than on creating new concepts. They are taking other peoples’ work and putting it into their marketing and delivery channels. And they have trainers deliver courses who haven’t developed experience through build the materials.

They lack the deeper knowledge to help their students.

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